Pfizer and the Challenges of the Global Pharmaceutical Industry
©2014
Textbook
30 Pages
Summary
This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
Excerpt
Table Of Contents
Details
- Pages
- Type of Edition
- Erstausgabe
- Year
- 2014
- ISBN (PDF)
- 9783960675068
- ISBN (Softcover)
- 9783960670063
- File size
- 2.7 MB
- Language
- English
- Institution / College
- The FOM University of Applied Sciences, Hamburg – Business and Administration
- Publication date
- 2016 (February)
- Grade
- 2,7
- Keywords
- Pfizer Pharmaceutical industry Pharmacy Global economy Personalized medication Self-Care Marketing strategy
