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Pfizer and the Challenges of the Global Pharmaceutical Industry

©2014 Textbook 30 Pages

Summary

This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.

Excerpt

Table Of Contents


Details

Pages
Type of Edition
Erstausgabe
Publication Year
2014
ISBN (PDF)
9783960675068
ISBN (Softcover)
9783960670063
File size
2.7 MB
Language
English
Institution / College
The FOM University of Applied Sciences, Hamburg – Business and Administration
Publication date
2016 (February)
Grade
2,7
Keywords
Pfizer Pharmaceutical industry Pharmacy Global economy Personalized medication Self-Care Marketing strategy
Product Safety
Anchor Academic Publishing
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30 pages
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