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Pfizer and the Challenges of the Global Pharmaceutical Industry

Textbook 2014 29 Pages

Business economics - Offline Marketing and Online Marketing

Summary

This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.

Details

Pages
29
Type of Edition
Erstausgabe
Year
2014
ISBN (eBook)
9783960675068
ISBN (Book)
9783960670063
File size
2.7 MB
Language
English
Catalog Number
v314944
Institution / College
The FOM University of Applied Sciences, Hamburg – Business and Administration
Grade
2,7
Tags
Pfizer Pharmaceutical industry Pharmacy Global economy Personalized medication Self-Care Marketing strategy

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Title: Pfizer and the Challenges of the Global Pharmaceutical Industry