The World of Branding and its Significance
©2015
Academic Paper
10 Pages
Summary
In emerging competitive markets, branding is of growing interest to business-to-business (B2B) firms. Regardless of an increased interest in branding and the power of branding in consumer markets, B2B branding has received scant attention from academics. In this article it is discussed why the companies are very conscious about brand building and why they are very conscious about brand building.
Excerpt
Table Of Contents
Details
- Pages
- Type of Edition
- Originalausgabe
- Publication Year
- 2015
- ISBN (PDF)
- 9783954899890
- File size
- 649 KB
- Language
- English
- Institution / College
- Syscoms College
- Publication date
- 2015 (October)
- Grade
- 1.0
- Keywords
- Brand Branding Brand Equity Emotional Branding Rational Branding McDonalds B2B Aramex Brand building
